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 How
do we make a great website?
Do we write riveting content? Create stunning graphics? Design
intuitive navigation? Identify appropriate technology? Cultivate
a devoted user community?
We do all of those things. But we start by asking, “Why?”
A great website first needs a reason for being: a business purpose,
a social mission, an educational goal. It needs to know what is
expected of it, what questions are being asked of it. Only then
can it deliver answers—quickly, intelligently, and attractively.
A great website anticipates its users' needs, exceeds their expectations,
and asks for feedback. It then listens, responds, and evolves. It's
forever a work in progress.
Here are the ways I can help you make a great website:
- Site conceptualization and strategic planning
- Information architecture and prototyping
- Creative design
- Template development
- Page markup and scripting
- Content creation and repurposing
- Online community development
- Site maintenance
- Staff education
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