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UW Health Marketing and Public Affairs
contributions • • •
Created content for a variety of marketing collateral projects for university-based health system. Specifically:
- Developed copy for UW Health Orthopedics and Rehabilitation brochure (in production), which is aimed at referring physicians throughout the region. Interviewed doctors and wrote insert pages for 10 subspecialties. Also recommended enhancements to related Web content.
- Developed copy for 2006 and 2007 UW Health Heart and Vascular Care Overview and Accomplishments brochures, which were aimed at a national audience of specialty physicians. Interviewed doctors, refined creative concepts, and wrote text for two 12- to 16-page brochures.
samples • • •
Excerpt from 2006 Heart and Vascular Care Overview and Accomplishments brochure "Cardiovascular circulation is a remarkable feat of engineering and stamina. By pushing the flow of blood and oxygen through the body, evey moment of every day, it nourishes a life. UW Health's Heart and Vascular Care program takes its cue from the circulatory system. As part of a world-class academic institution, one half of our mission is to be a destination for advanced cardiovascular care—a center where innovation and expertise converge to heal the people of Wisconsin and beyond. But, like the second phase of a heartbeat, the other half of our mission is to push the flow of ideas, knowledge, and experience out to the community. By sharing our advancements, we nourish even more lives... for generations to come. That's what we call the Wisconsin Idea. And at Wisconsin, circulation is our life, innovation is in our blood, and our heart is beating strong." |
Samples ©2007 University of Wisconsin Hospitals and Clinics Authority.
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© 2003–2009 as is communications, LLC |
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